Over 95% of Web users find what they are looking for by visiting the top 12 search engines. Research has shown that people hardly ever go past the top 30 search results for any one search. The top 10 results receive 78% more traffic than those in position 11 to 30 do. The top 30 results get over 90% of the search traffic. A few good positions on even one or two important keywords or phrases can drive thousands or hundreds of thousands of quality visitor traffic to a Web site per day. Each of these engines index websites into their directory through different algorithms (meaning they look for a different combination of components that each of your pages are made up of). Therefore, it is necessary to develop pages, called doorway pages that meet these ever-changing criteria. These “doorway pages” are intentionally optimized to obtain a high relevancy score on specific search engines.

Publicity is the most cost effective marketing tool there is, and it’s the only part of a marketing strategy that builds credibility. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products. The release must be newsworthy, factual, and credible in the eyes of the recipient. Machrotech will work with your company to procure the proper concept for offering your release to the on and offline communities.

Today's businesses are looking to maximize their online customer relationships through email. At Machrotech, our marketing team has researched and organized some of the largest permission based email databases in existence today. Our full suite of email marketing solutions will empower you to acquire, retain and grow profitable customer relationships. Whether you have an opt-in database or are looking to our team to find the hottest lists on the market – Machrotech realizes the need for targetable customer data and will maximize your ROI on the services we deliver.

The integration of marketing, customer service, sales, technology, and customer data analysis is customer relationship management (CRM). It’s a dynamic principle, which companies must consider in developing customer loyalty. It is more cost effective to maintain present customers than to have to go out and find new ones. In addition, the 20/80 rule says that 20% of your customers makes up 80% of your revenues. Why not get the most out of the clients or customers you presently work with. Machrotech will offer solutions to provide you with the most effective approaches to customer service and marketing techniques. .

Reciprocal linking is an important source of obtaining visitor traffic from a targeted market. A typical well promoted website will get a large percentage of qualified traffic from these reciprocal links. Active reciprocal links provide targeted traffic by trading "used surfers" from a content related site, for "new surfers" who haven't seen your site.

A merchant website builds an army of affiliate websites (also called affiliates) who function as the merchant's outside sales force. These affiliates advertise the merchant's website and send prospects. The affiliate earns a commission each time one of these prospects becomes a purchasing customer. This commission acts as an incentive for the affiliate to actively promote your services or products.

Advertising on email newsletters, known as E-zines, has become an important part of the marketing mix. The advantage of this type of advertising is the low cost associated with reaching a targeted eager audience. Your advertisement can be placed on E-zines that focus specifically on your market niche.

We have done extensive research to find banner programs that are efficient and effective. From site selection to banner creation, we coordinate all the details of the media buy. Depending upon your goals and expectations, there are various banner and sponsorship programs available. Whether your needs are for "branding" or "direct response", we can bring targeted qualified prospects to your website.